Women influence 80% to 85% of all automotive purchases and hold the majority of U.S. driver’s licenses, said Jody DeVere, founder of AskPatty.com, a website that offers auto resources for women and businesses. “The numbers don’t lie,” said DeVere, who has advised major brands, such as BMW, on how to better market to women. “Our industry knows how valuable women are, but they struggle to make the change and take the necessary steps.”