Whether explicitly (as in the MFK game) or more subtly communicated, subtyping undermines women in a classic divide-and-conquer strategy. Here’s how it plays out: Each subtype cedes one — but only one — positive trait (warm, sexy, or competent), mixing flattery with derogation. Wholly negative stereotypes (competent and cold) would motivate anyone to resist. But it’s only human to want to maintain others’ good opinion on a positive trait (“At least they think I’m nice”) while trying to correct perceived deficits (“How can I convince them I’m smart?”). Even those of us who immediately see the game as disgusting are not immune to this urge to want to convince our community to both like and respect us.