"She wanted to tread carefully, the better to stay true to her mission: creating female action figures, all of them designed with realistic body proportions and tied to character traits, instead of X-ray vision, super strength or the other usual suspects. “More heroine, less hooters,” read the Kickstarter page. In other words, the toys were part of a broader effort to create a platform for imaginative play for both girls and boys, not tied to a particular TV show or merchandising empire."