Pepsi’s CEO says the brand is designing special “snacks for women”
Corinne Purtill /
Quartz
“As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste,” PepsiCo CEO Indra Nooyi told host Stephen Dubner on a recent episode of the Freakonomics podcast. “Women I think would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”