With the recent success of companies like The Honest Company and Thinx, we’re seeing a new rise of women-centered innovation: products and services designed for women by women, based on the pain points women experience in daily life. The investment ecosystem is unprepared to understand this opportunity, much less identify, invest in, and nurture this next generation of companies. The coming shift will have deep implications for the role women will play in the future of business, tech, and innovation.