While terms deriding men’s behavior have been gaining traction in the west for years, observers say China is now coining its own phrases, thanks in part to comedians like Yang Li, who coined the phrase “How can he be so average, yet so full of confidence?” during one of her stand up routines. The phrase has swiftly been taken up by women desperate to describe their experiences of men with outsized egos who are oblivious to the privileges associated with their gender.
“Women’s dreams are still being restrained, their value being underestimated, and their potential being suppressed. While the notion of ‘men and women holding up the sky together’ has been acknowledged by more people, working women still have to bear more judgment due to factors ranging from cultural attitudes towards work and traditional beliefs about the role of women as homemakers.”
Samsonite International said it’s planning to refit and renovate its 65,000 sales outlets in 140 countries to make them more inviting to female customers, part of the strategy by the world’s luggage maker to increase the revenue share by women to 25 per cent by 2021. THIS WEEK IN ASIA Get updates direct to your inbox E-mail * Enter your email subscribe By registering you agree to our T&Cs & Privacy Policy “Women are becoming an important deciding force, even for male buyers,” said Samsonite’s Chief Executive Ramesh Tainwala, in an interview in Hong Kong with the South China Morning Post. Not catering for them would be “leaving money on the table,” he said. Women could account for half of total sales in the next 10 to 15 years, he said.