As algorithms play an increasingly widespread role in society, automating—or at least influencing—decisions that impact whether someone gets a job or how someone perceives her identity, some researchers and product developers are raising alarms that data-powered products are not nearly as neutral as scientific rhetoric leads us to believe. And this is a problem of optics, too: When the myth that science is objective combines with the much-hyped advances that AI portends, the view of AI threatens to swing the other way, leading some to believe that it’s the AI technology itself that is acting maliciously.