All three major labels have made a noticeable effort to sign new female acts, both in the United States and throughout Latin America and Spain.
Leila Cobo / Billboard
Through her vivid visuals and evocative sound, Karol G realizes that with the growing presence of Latin artists in the top 40, the lane is open for women to level the playing field in Latin music. “It’s time,” she says. “There’s a strong wave of songs by women. Even if the songs are collabs, women have the intro and the chorus, which is what people can sing. We’re getting the credibility, the spaces in the award shows, and people want to hear our point of view. This can only get bigger.”