The current research (which you can read in full here) consisted of three studies. The first was geared towards examining how participants describe heterosexual men whose wives keep their own names after marriage; the second explored how a woman’s choice to keep her name after marriage influences perceptions both of the husband’s gender-typed traits and his power level in the relationship; and the third both sought to go a little deeper with the second study’s ideas and determine whether people with certain ideas about gender roles are more or less likely to perceive heterosexual men negatively if their wives retain their own names after marriage.