The social media data analytics company Lissted carried out a detailed analysis to try to find out why British female political journalists are less influential on Twitter than men. It has discovered that there were 4.9 times as many likes and retweets for male political journalists than female ones across Twitter as a whole during the election campaign, and 4.3 times as many retweets from “influencers”: people and organisations who are widely followed in the Twittersphere.