Social media users on Weibo — China’s version of Twitter — accused the Spanish company of insulting or “uglifying China” by photographing model Li Jingwen with her freckles clearly visible in the ad, which was released on Friday, reported the South China Morning Post. “Selling products in China had better respect Chinese people’s aesthetic taste,” wrote one annoyed Weibo user. “I don’t understand why Zara showed this face with a lot of freckles.”