Makeup for men wants to defy the gender binary — but does it really?
Melissa Pandika /
Mic
“It’s challenging the binary because the binary has traditionally said only men can be masculine, and only women can be feminine, and it’s part of the duty of femininity to make yourself look pleasing and attractive to men. But it is also re-instilling the gender binary in their insistence in marketing it as men’s makeup. Why not just, makeup?”