But while recent TV shows and films about witches have tried and marketed themselves as breaking this mold, it’s tough to completely upend centuries of patriarchal norms in one fell swoop. The genre of witchcraft has interestingly enough become synonymous with feminism in contemporary media — but those ideas have often been afforded to white, cisgender, and conventionally attractive women without much argument, while other feminist movements have had to fight for recognition and defend themselves against backlash.