“This report is helpful to show banks and brands that Black women are highly qualified to be recipients of fair lending and to be fairly represented in advertising campaigns,” said Samantha Gregory, the founder of the website richsinglemomma.com, a platform developed to help single mothers earn extra cash. “As a Black woman in technology and personal finance, who is also a business owner, those statistics are useful, when I am making a case for working with brands for my blog and business.