The campaign is #MyMatatuStory, and aims to educate and sensitize conductors and drivers on providing safe spaces for their passengers. Passengers and matatu crew can prevent and report cases of sexual harassment and assault to NTSA through a complaints hotline. Eventually, they envision having a gender desk at NTSA dedicated to sexual harassment/assault complaints. Matatus taking part in the campaign have a ‘Nganya Safe’ sticker (‘safe matatu’).