Serial entrepreneurs Alechia Reese and Dr. Sanaa Jaman
What do you get when a brilliant brand strategist and an amazing yoga instructor join forces to transform the wellness industry for women of color? You get more Black and Brown wellness entrepreneurs making six figures and more in an industry that has widely ignored their existence until now.
When the COVID-19 pandemic hit serial entrepreneurs Alechia Reese and Dr. Sanaa Jaman, both had thriving businesses and were focused on expansion. However, like many other small businesses, COVID-19 forced them to pivot. They found themselves in an unlikely position as business partners.
They founded Tru3 Yoga Agency and launched the #BrandtoBusiness Accelerator Program which equips wellness leaders with the essential tools they need to transform their brands into profitable businesses. Their goal — help 10,000 women of color maximize and monetize their passion for wellness through a proven blueprint designed to help establish, launch, and scale their wellness businesses.
Within the first 30 days of the launch of the agency Dr. Jaman and Reese had garnered over $36,000 - during a pandemic. They then helped other women of color achieve revenues in their wellness businesses, some for the very first time, while others hit 5-figures in sales.
Using the Kenyan principle, ‘Harambee’ meaning all pull together. They developed a program to provide even more access to opportunity launching the Tru3 Fellowship Program.
The agency will soon be awarding four women of color in the wellness industry full fee waiver invitations to join the February cohort of the #BrandtoBusiness Elites Accelerator
According to the Federal Reserve, average annual sales from businesses owned by black women are two times smaller than the next-lowest demographic group, Hispanic women, and close to five times smaller than for all women-owned businesses. Tru3 Yoga Agency is providing the tools and resources to help solve the diversity issue in the wellness industry.
More About the founders of Tru3 Yoga Agency
Serial entrepreneurs Alechia Reese and Dr. Sanaa Jaman
Dr. Sanaa Jaman
Born and raised in Kuwait, Dr. Sanaa Jaman holds a PhD in environmental engineering sciences. Through the discovery of the restorative and healing virtue in the art of yoga, Dr. Sanaa began a personal healing journey. As a survivor of an abusive traumatic childhood, she continues to deepen her knowledge about yoga and its philosophy hosting international retreats and training summits helping thousands around the globe.
Her practice has operated in Kuwait, Morocco, Indonesia, South Africa, and the United States. She has released multiple yoga ebooks, established an environmentally safe inner(G) brand that includes yoga mats and clothing apparel, and opened her own studio in her hometown of Kuwait called "Tru3 Yoga". Her life’s mission is to serve as the conduit to wholeness and healing.
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Alechia Reese
Alechia Reese is equal parts warm tea and Hennessy. Strategist, Author & Founder, she’s the principal for Strategic Gateways and RGLP Group, LLC, and the co-founder of Tru3 Yoga Agency. Through transformative remote learning and development programs, she helps executives and professionals get “unstuck” through massive, but strategic action building authentic growth-focused connections leveraging the power of relationships and personal value. As a strategist, Alechia specializes in the creation of comprehensive go-to-market launch strategies, and creative reputation management plans for new and emerging products, services, events, and campaigns. And as the co-founder of Tru3 Yoga Agency, she provides a proven blueprint for wellness professionals to transform their brands into profitable businesses.
The author of the award-winning book, Eating Elephants and The Relationship Game, Alechia is the recipient of the Woman of Power award presented by Bank of America and NABA NYC. She transformed her life from domestic violence victim to thriver building multiple lucrative brands. She’s worked with and spoken for a myriad of organizations from the entertainment stage to the corporate boardroom including UPS, Verizon, Bank of America, Vogue Italia, Essence, Buzzfeed, and more. Stay connected everywhere @alechiareese.
You can stay connected with Tru3 Yoga Agency here: @tru3yogaagency
