Jeanine Poggi / AdAge
Portraying women as strong, equal characters during the Super Bowl has not, to say the least, been the priority thus far. The big game has more often been a playground for, if not abject sexism, stereotypical images of females (and males). That's when women get a featured role at all, a subtler but perhaps even more challenging problem. From casting women as nags to making burger eating nearly a sex act, these spots demonstrate how low Super Bowl advertising can go.