The UK is Taking On Sexism, One Ad at a Time
Steve Williams /
Care2.com
“The use of humour or banter is unlikely to mitigate against the potential for harm. It’s fine to show people undertaking gender-stereotypical roles such a woman cleaning. But if an advert showed a woman being solely responsible for cleaning up mess within a home while a man sits around with his feet up, then that would be a problem.”