Luke Smith / Crash
“I think it’s about trying to create those opportunities for visibility around it, encouragement around it, and hope that through that participation we find more females participating and more females as fans. Part of what we want to make sure and continue to do is to make the sport something fans appreciate, and female fans appreciate and enjoy. “I think we’re making some headway. One of the little tidbits, we have a thing called F1 in Schools, that is sort of trying to encourage STEM education initiatives at school-age kids. I went to the finals last year. There are millions that participated, and it’s 35 percent female. You’re actually in some of these places seeing pretty good participation at different levels. “I think we just have to keep making it a priority, providing visibility, providing opportunities, and hopefully through that, we’d love to have a female driver in Formula 1."