“You can’t be succeeding in the women’s market if it’s just guys around the table,” said Donna Carpenter, the chief executive of Burton Snowboards who has prioritized gender equity with a goal of 51 percent women leaders in her company, 51 percent of Burton’s sales to women and more than half of all snowboarders being women. “You have to have women in strategic decision making. The outdoor industry has an opportunity here to say, ‘Hey, we take this seriously.’ ”