The Newfoundland & Labrador Beard and Moustache Club has joined the fight against gender stereotypes and toxic masculinity donning their best mermen outfits and producing a calendar. Their initiative Deconstructing Masculinity: Engaging Men in Violence Prevention focuses exactly on what mermen are vocal about, that is breaking free of harmful gender roles. All profits will go to Violence Prevention Newfoundland and Labrador, a coalition of organizations.