Universities across the country are shifting their efforts to talking with men already open to talking about masculinity. Kansas University’s Men’s Action Project tries to engage men already interested in the discussion around gender equality. The program hopes to turn them into role models who can reach the students the university can’t. “Oftentimes, we do spend an exuberant amount of energy trying to get the naysayers or the deniers on board when we can be spending some really great energy into people that have already bought into the idea,” said Cameron Beatty, the chair of the Coalition on Men and Masculinities with the American College Personnel Association.