"Usually when you talk about the gender issue, people consider it's a women's issue. But you can't achieve gender equality if men aren't on board," observes Fidèle Rutayisire, chairman of Rwanda Men's Resource Center (RWAMREC), a nonprofit in Kigali that ran the MenCare program based on an approach developed by the nonprofit Promundo in Latin America. "It's easier for men to be changed by peers rather than by women."