Aging, but Make It Fashion
Chelsea G. Summers /
Racked
Picking women over 40 to advertise your product will get your company easy press — and often praise. When the tire manufacturer Pirelli featured Charlotte Rampling, Helen Mirren, and Julianne Moore, among others, in its famous 2017 calendar, the New York Times suggested that Pirelli had broken “fashion’s last taboo,” which apparently is aged flesh. So transgressive, to imagine that women over 50 could be considered attractive.