Social Capital evaluated nearly 3,000 companies during its private beta and committed to funding several dozen across 12 countries. An interesting byproduct of the data-oriented approach was that CEO demographics skewed 42% female and majority non-white. (For context, female founders received 2.19% of venture capital funding in 2016.) Social Capital CEO Chamath Palihapitiya called the 42% data point “simply fucking awesome.”
Research suggests double standards where, for example, the time taken to make a decision is interpreted as a sign of indecisiveness for a female associate but as thoughtfulness in the case of her male counterpart. Given that we hold pre-existing beliefs about the behaviors of people with certain characteristics, we tend to look for evidence that confirms these stereotypes.