“I think the powers that be finally admitted to themselves that this is a problem,” says Hurt, the academic. “People are encouraged, almost forced to invest in their body and cultural capital, to the detriment of other things. If you’re so worried about your future and face, you’re not going to do other things with your money. All kinds of negative effects have taken place.”
"So beauty all the time is like that," Mihaela says. "Objectifying women, treating them in a very sexualised way, which is unfortunate. "Women are not like that. We have our stories, our struggles, our power, but we just need to be represented, because young women, they see only images like this every day, so they need to have more confidence that they can look the way they look and be considered beautiful. But, Google is us, because we are all influencing these images."