“The nature of having a marketplace [at eBay] was that it fostered real collaboration between employees,” she recalls. That camaraderie extended into the early days of Klausen’s startup when she tapped other former colleagues’ knowledge and experience on everything from cracking Facebook marketing to refining her pitch. Klausen notes that while many of these female founders started businesses that cater to families, they are generally not in competition with each other. “The other women have all been there,” she says, “so we help each other out.”