“If I was having a problem finding makeup for myself, what about an entire continent of people who look like me?” she says. She quit nursing and started her own business, Pauline Cosmetics, in 2013 which is now one of the few local makeup brands on the continent focusing specifically on cosmetics for African women. She travels to China where she sources the makeup, now sold in all of Kenya’s major cities and online. This year their slogan is #ColorsForOurColor.