In order for cycling to become a truly competitive mode of urban transit, we also need to address its issue of gender inequity. Fewer than one in four trips on a bike are currently made by women. In recent years, data from ever-more-popular bike share programs has backed this up: Motivate, the company that oversees bike-share programs in New York, Boston, Chicago, and the Bay Area has found that just 34% of annual bike-share members are women, and together, they take only 24% of trips made on the systems.