“The new Ariel Man is more confident and more responsible when it comes to raising his family”, explains JC Intal. More and more Juan Washers all over the country are rising up to do their share of the laundry duties, and it’s a call to arms that expresses what it means to be the modern man of the house. “The Ariel Man is progressive and embraces change,” adds Prats. “A real man helps at home to serve as good male role models for the kids.”