When we do talk to boys about gender norms, we’re often telling them what not to do: Don’t harass; don’t abuse; and don’t assume consent. This is a crucial step. But if we want to truly change our culture, we need to raise the bar beyond what not to do. We must set an example for boys and raise them on what to do, to ensure that we get to 50/50 sooner rather than later. We should also be looking to the examples of those gay men, trans men and gender-non-conforming individuals who have been a vital part of breaking free of stereotypes about manhood over the past few decades, and have helped inspire and challenge how cis, straight men see themselves in the world.