The author Alisson Wood, whose book “Being Lolita” was featured by Kaia Gerber and Emily Ratajkowski, believes that the new authors-as-models and models-as-bookfluencers dynamic is a consequence of society’s growing comfort with “beautiful women to also be smart, and for smart women to also be beautiful.”

At the very beginning, because I was a woman, there were a lot of scientists who didn’t want to accept anything that I discovered," Goodall explains. "They said, 'How do we know she’s telling the truth? She’s just a Geographic cover girl. She wouldn’t have been exposed the way she is if she didn’t have good legs. That’s all she is.'