“It’s the barrier that no one has been talking about, but our foundation research really clearly showed that fear of judgement is huge. It can be defined under three areas: appearance, priority and ability. With appearance, women were worried about being judged for being too sweaty, having a red face, changing in front of other people, getting too muscular or not appearing feminine enough.”

The website Fat, Ugly or Slutty, for example, is an archive of the many kinds of abuse directed towards women who game online. “Every message is the same,” one woman writes, “I’m always either fat and ugly, or a slut.” Posts are archived into one of these three categories, and women come together on the site to find humour in insult.