The Equality Can’t Wait Challenge will award grants to organizations with ideas to expand women’s power and influence in the U.S. by 2030. It is part of a broader $1 billion equality initiative from Pivotal Ventures, the nonprofit launched by Gates in 2015. The initiative will be administered by Lever for Change, a nonprofit affiliate of the MacArthur Foundation.

“A lot of it is grassroots. If you want to see something done, if you want to see a really cool event, if you want to see something happen, you have to make it happen for yourself,” she said. “Especially for women. We want to see a lot more women in gaming, so we created Smash Sisters to help bring them out and give them a competitive space,” she said.