Research shows that men’s consumer choices are shaped by an unconscious bias against femininity and, in turn, against more eco-friendly behaviors. Many men tend to avoid products marketed as environmentally responsible because they “want to feel macho, and they worry that eco-friendly behaviors might brand them as feminine.”
Last year, U.S. colleges enrolled 1.5 million fewer students than five years ago, and men accounted for more than 70 percent of the decline. American colleges and universities now enroll roughly six women for every four men. This is the largest female-male gender gap in the history of higher education, and it’s getting wider.